Last year, BrandQuery worked with Skagit Valley Hospital and Skagit Valley Medical Center to rename and re-brand the center to Skagit Regional Clinics. Late in the year we were asked to develop one of the first pieces of collateral for Skagit Regional Clinics. The challenge was to create a piece that is recognizable in its relationship to Skagit Valley Hospital, but speaks to the new identity of Skagit Regional Clinics.
The result is a tri-fold brochure with a general overview of the Dermatology Department and a pocket for cards highlighting specialized services.
Print collateral like brochures continue to be strong marketing tools, particularly when combined with elements of an overall campaign. A strong message distributed across a variety of mediums in a cohesive manner will generate positive results for your organization.
Give us a call if you’re looking to bring a product or service to life.
Five Tips for Creating a Good Brochure
- Entice with the cover.
- Include a call to action.
- Be concise in your content.
- Use strong, appealing imagery.
- Most importantly, don’t forget the who, what, where, when and why.