What has always been most important part of marketing? It’s not being the first to use a new technology in marketing. It’s the customer.
First and foremost, the customer should always be on your mind. They are why you are in business. In addition to that, your current customer should be the one on your mind, not the one you don’t yet have. They know you, they have bought from you, and they are most likely to buy from you again, that is, unless you forget them!
At BrandQuery, our goal is to get inside the customer’s head; to understand who they are, what they do, and how they do it. This begins by taking a good look at your existing customer and learning more about them. Their age will tell you some obvious things but further digging will reveal real truths. Needless to say, don’t make assumptions. To find out who your customers really are, you will have to ask pointed questions.
Once you have defined your customer, it is important to create a message that will be meaningful to them. All of the tools you use to attract attention are useless unless your message is the right one and that it is targeted at the right group.
It’s easy to get ahead of yourself (or your customer for that matter). It gets exciting when there are new tools or new opportunities for promoting your business. But don’t jump too quick, take the time to earn a greater ROI.
Social media is getting a lot of attention. We are certainly participating and have for a while now. We also counsel our clients regarding social media or what we like to call emerging media. The biggest takeaway of social media is a greater ability to listen to the customer. If for no other reason to get into this movement, it is certainly that. Even if you are paying attention to your competitor’s audience or the industry’s audience.
Stay tuned, we will be launching a new website soon on our social media process.
And for now, keep in mind, the customer still rules!