New Orleans, LA, April 26, 2018
Following the successful completion of the largest fund-raising effort ever in Skagit County, the Skagit Valley Family YMCA and Marketing campaign lead, BrandQuery were presented the 2018 Communications Award at the Annual NAYDO Conference held in New Orleans, LA. On hand to receive the award was the Y’s former Director of Development Renata Maybruck, YMCA Development and Campaign Coordinator, Jennifer Pitner, and BrandQuery President and Chief Brand Strategist, Jacque Beamer.
NAYDO is the North American YMCA Development Organization. Its purpose is to inspire and strengthen the philanthropic culture of the YMCA. Participants come from North America (Canada, US, and Mexico), South America, and Europe. The award-winning entry was the integrated campaign developed by BrandQuery and included: Website, promotional print materials including a Look Book, advertising print and digital campaign, environmental graphics and signage, and documentary style video.
The campaign helped the YMCA exceed it fundraising goals (increasing twice due to escalating construction costs), for a final total of 13.4 million. The campaign is now recognized nationally for its excellence in delivering financial results. The 2018 NAYDO Awards Chair Molly Thompson stated “…the campaign clearly articulated the future impact of the new facility…” The Awards Program was held in the New Orleans Riverside Grand Ballroom during lunch on the final day of the conference.
The Skagit Valley Family YMCA founded in 1941 is committed to the health and fitness of Skagit County. In 2015, the YMCA Board approved a capital campaign to build a new facility. The 60,000 square foot YMCA is scheduled to open in early 2019. Visit www.letsbuildit2019.org
BrandQuery is celebrating its 25th anniversary in producing work that enhances clients’ brands for growth and customer engagement. BrandQuery is consistent in achieving high ROI for clients while also winning awards for their creative strategies to meet client goals. www.brandquery.com
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