by bq_admin23 | Aug 9, 2016 | Revealed Articles>Brands/Identities
A peculiar thing has taken place in Seattle. One of the world’s corporate giants has decided to test out a new image. Another big re-branding you say? Not this time. Not quite, at least. Its more of an UN-branding. Starbucks (you know that little coffeehouse on...
by bq_admin23 | Aug 9, 2016 | Revealed Articles>Brands/Identities
The atmosphere of a business can be described as the sensory items that a company utilizes to communicate their brand’s physical space. Where is the business located in the community? How do the interior and exterior visual elements – color, lighting,...
by bq_admin23 | Aug 9, 2016 | Revealed Articles>Advertising|Revealed Articles>Graphic Design
The recent weather got me thinking about how, sometimes, too much of a good thing can turn very, very bad. For example, the latest round of flooding throughout Washington reminded me of one form of bad advertising etiquette. Similar to the way too much water in a...
by bq_admin23 | Aug 9, 2016 | Revealed Articles>Interactive/Emerging Media|Revealed Articles>Marketing
Call it what you will – a blow to the email marketer or a win for the overcrowded inbox – Gmail’s new Promotion Tab will likely be around for a while. And it will give email marketers as many headaches and sleepless nights as the SPAM filter did in its early days. In...
by bq_admin23 | Jul 28, 2016 | BrandQuery News
As advertising campaigns go, our “Erase Breast Cancer” effort for Skagit Regional Health and The Breast Institute became one of the simplest, yet most effective messages we’ve produced. Breast cancer is not an easy subject to market. When the idea...
