Commentary
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Feature Project: Skagit Bank Television Commercials
BrandQuery recently produced two television commercials based on an integrated advertising campaign (print and online)...
From the Set: Producing a New TV Commercial for Skagit Bank
We are in the process of producing another television commercial for Skagit Bank. Originally based on a campaign we...
A Reason to Differentiate Your Product Packaging Designs
The Internet is often a great source on how to do things better. Take product packaging and design, for example. Amy...
5 Tips to Improve the Readability of Your Blog
Blogging is one of my favorite forms of expression. It allows me to be verbose (an occasional shortcoming), yet take a...
Facebook Tutorial: How to Like A Page Post as Yourself
Today I gave BrandQuery employees Amy and Matt Administrative access to the company Facebook Page. As both frequently...
Happy Holidays from BrandQuery!
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The Pepper Chair
Twenty years ago, Whitney Houston’s “I Will Always Love You” topped the charts and Sleepless in Seattle premiered in...
Font for Thought, Part 2
Fonts. There are thousands. And thousands. So as a designer it makes it that much more important to select a font that...
Gritty Edges and Soft Borders
Funny how the scenery changes but not a lot else. I am sitting in our Seattle office, working diligently (well, some...
Judy Reservoir Educational & Interpretive Exhibit Work Completed
We recently completed this educational and interpretive exhibit for the interior of the Judy Reservoir water treatment...
If You Build It They Will Come…Or Will They?
Contemplating a smart blog post, these two sayings popped into my head: If you build it they will come. If a tree...
Why Physical Branding Matters
In an increasingly digital age, where lots of time is spent in front of screens (desktop, tablet, phones) it’s...
Showing The Way
Every time I go anywhere I look for signs, especially wayfinding signs. After all, I am looking for the way. Every...
I’m Back!
After a 3 year absence, I’m back working with the fine folks at BrandQuery. As a casualty of The Great Recession, I...
Font for Thought, Part 1
Typography. Typefaces. Fonts. Type styles. These days, we practically take our countless choices for granted. It...
Super Sunday
Well, the game was the most exciting in recent memory, possibly of all time. Last minute heroics led to a come from...
It’s What’s Inside That Counts
When you're in the advertising/marketing business, you view things like watching television a little differently. I've...
Who’s Important?
What has always been most important part of marketing? It's not being the first to use a new technology in marketing....