Commentary

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The Pepper Chair

The Pepper Chair

Twenty years ago, Whitney Houston’s “I Will Always Love You” topped the charts and Sleepless in Seattle premiered in...

Font for Thought, Part 2

Font for Thought, Part 2

Fonts. There are thousands. And thousands. So as a designer it makes it that much more important to select a font that...

Gritty Edges and Soft Borders

Gritty Edges and Soft Borders

Funny how the scenery changes but not a lot else. I am sitting in our Seattle office, working diligently (well, some...

Why Physical Branding Matters

Why Physical Branding Matters

In an increasingly digital age, where lots of time is spent in front of screens (desktop, tablet, phones) it’s...

Showing The Way

Showing The Way

Every time I go anywhere I look for signs, especially wayfinding signs. After all, I am looking for the way. Every...

I’m Back!

After a 3 year absence, I’m back working with the fine folks at BrandQuery. As a casualty of The Great Recession, I...

Font for Thought, Part 1

Font for Thought, Part 1

Typography. Typefaces. Fonts. Type styles. These days, we practically take our countless choices for granted. It...

Super Sunday

Super Sunday

Well, the game was the most exciting in recent memory, possibly of all time. Last minute heroics led to a come from...

Who’s Important?

Who’s Important?

What has always been most important part of marketing? It's not being the first to use a new technology in marketing....